Using Google Analytics to help your small business!

The term "Google Analytics" is enough to make any small business owner shudder, as it can seem overwhelming to get to grips with!

But, in 2022 if you're not using Google Analytics you really are missing (quite a simple) trick!

This short blog post will introduce you to the basics and tell you how it might just be the perfect tool to help your small business thrive.

So, what exactly is Google Analytics?

In simple terms, it is a free tool offered by Google that allows you to track the performance of your website and gives you key information on how visitors are interacting with your site

What does it track?

There are endless possibilities when it comes to what metrics Google Analytics can track, but here are the most popular ones:

• Sessions: The overall number of visits to your website.
• Users: The number of unique visitors to your website.
• Pageviews: The overall number of pages viewed on your website.
• Average time on page: The average time visitors spent on your website.
• Bounce rate: The percentage of sessions that leave your website without taking any additional action.
• Entrances: The entrance points (i.e. your homepage, pricing page, etc.) users visit your website through.
• Exit rate: The rate at which visitors leave your website from specific pages.

How can it help my small business?

It is key for most small businesses to have an effective website and this free tool can help you see what is working well and what can be improved when it comes to your website. This ultimately can save precious resources like time and money which is priceless for any small business.

Google Analytics can help you grow your business and build your reputation as the information it tracks can help you better understand your users, which in turn means you can improve your website and provide customers with the best experience possible.

The information Google Analytics provides allows you to learn how users are engaging with your offerings now, and your can use this data to inform key business decisions to ensure you are catering to users needs.

What are the benefits for me as a small business owner?

• Google Analytics is free to use
• It is straight-forward to set up
• It can help you learn more about your target audience
• It allows you to understand your website visitors
• The data it gathers allows you to run targeted campaigns
• It helps you understand what offerings users are interested in

Okay I'm sold. How can I get started?

Click this link to get started.

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