Monday, 31 January 2022

The Importance of Big Data Analytics in the Motor Industry




What is Big Data?  

There is an endless amount of data being created, monitored, examined and utilized at any given moment, so Big Data is a term used to refer to data sets that are too large and complex for traditional methods of processing and managing data.

People are now producing more data than ever, and when you think of users creating data don't just think of smartphones and laptops.

Many of us have heard of the term 'The Internet of Things', but what exactly does it mean? Many “things” now use WIFI so they can connect to the web and to one another. The Internet of Things (IoT for short) allows us to lower the heating in our home using digital thermostats that work with smart phones, track our text messages on our smartwatches whilst simultaneously monitoring our steps or turn our washing machine on from a touch of our phone. 

Big data became more popular with the advancement of mobile technology and the IoT as there is now more data than ever to get to grips with.

Big data can improve business intelligence and encourage innovation.

Why is it important to the Motor Industry?

The car was once something that helped people move from one place to another. But now, cars have transformed into machines that can tell you how to get to your destination, read your text messages allowed to you and in some cases even drive you to where you are going! These advancements have come about due to technologies like Big Data and the Internet of Things among many others.

Here are just some ways Big Data is important in the Motor Industry:

  • Product planning
  • Automobile development
  • Improving quality
  • Avoiding accidents & Improving Security
  • Logistics
  • Customer services

Holly - Market Motoring

1 comment:

  1. great post Holly
    great job on highlighting of the many benefits of Big Data.
    some excellent takeaways and food for thought
    thanks Caitriona

    ReplyDelete