Benefits of Using Social Media Marketing for the Auto Industry

 

Social media was once something that allowed us to know what every person we knew was having for dinner on any given evening. But now, the list of ways social media can be beneficial to businesses is endless. Read on to find out how!

Increase Brand Awareness

Hootsuite - a company that allows businesses to manage all social media activity using their software - reported in 2021 that there are now 4.2 billion active social media users around the world. That means there are customers waiting at your fingertips. Having a social media presence means more potential customers will learn about your business, and existing customers can support by liking and sharing as well as keeping up-to-date on your latest offerings.

Boost Sales

In 2022 it is so important to meet customers where they are - and that is online.

Having an online presence will boost lead opportunities and with an effective ecommerce website that can be shared though social media, it will allow customers to easily purchase your goods and services.

Size up Competition

Using social media marketing can also allow you to size up your competition to see what other automotive companies are offering consumers and to check out the traction they get on their content. 

Targeted Advertising 

Social media marketing can allow you to target the market you wish to reach easily and in a cost effective manner. You can choose your own budget and use Instagram or Facebook ads to market directly to potential or existing consumers on social media. Read our previous blog post on Google Analytics which can help you monitor the success of those ads here.

These are just some of the many benefits of social media marketing. In today's digital world most companies really don't have a choice as to whether or not to market via social media, as if you want to remain current in the eyes of consumers it is a necessity.

Holly - Market Motoring