The Benefits of Running a Paid Ad Campaign to Drive Traffic to your Site

 

Welcome back to the Market Motoring blog!

We recently looked at the importance of good SEO practice which can help drive traffic to your website in this blog post.

Today, we are looking at running paid ad campaigns, and how they can be another tool added to your kit that can help increase your website or blog views!

Pay Per Click Advertising

You may have heard this term before, and it may just be the perfect option for your business. It quite simply means you can run an advertising campaign and you will be charged a fee each time one of your ads is clicked on. It allows you to drive up your site views as your audience can be targeted using key words and phrases. 

How do I get started?

Google Ads is a perfect platform to start with and it is currently the biggest provider of search advertising on the market according to Statista. Here you will find step-by-step tutorials and information on how to get started using Google Ads.

How does it work?

Google Ads allows key words to be bid on in what is known as an auction which runs every time a web search takes place. You can place a bid on key words related to the service or product that you are advertising, like "new tyres dublin" or "used cars Leinster" for example to give you the best chance of reaching potential users. With Google Ads you can set your own maximum bid per click, so if your budget only allows for a certain amount of money you will never be charged over this amount. But it is important to be mindful that you will be charged each time someone does click on your ad, so it is critical to budget well in advance and determine what a feasible spend is. There are many other criteria you can use to hone in on the audience you want to target, so that the keyword match is not the only thing that will drive a user to your site - this is helpful as it ensures your ads will reach the people you need it to.

What are the benefits?

• Reaching the audience you want using targeted advertising
• It can be as affordable as you need it to be as you set the budget
• It can be very specific, for example you can choose to advertise to people within a 2-5km radius of your premises if you wish
• You can use many different channels relevant to you to advertise on like Google, Facebook and Instagram
• You can retarget audiences who have previously engaged with your ad

You can then use Google Analytics (which we have a full blogpost on here) to measure the success of your Google Ad campaign.

Overall, using paid ad campaigns is not just a recommendation - it's a necessity these days. Choose your budget, select your audience, create your ad and see the traffic to your site increase. 

It's a no brainer!

Holly - Market Motoring